About v2Premiership TV audience rise by 90%
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andyi
thebandwagonsociety
SecretFly
Scrumpy
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DeludedOptimistorjustDave
geoff999rugby
formerly known as Sam
splenetic
TJ
doctor_grey
Sin é
Trevor40
Casartelli
AsLongAsBut100ofUs
quinsforever
alcoombe
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The v2 Forum :: Sport :: Rugby Union :: Club Rugby
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Premiership TV audience rise by 90%
by alcoombe Tue 15 Oct 2013, 8:13 pm
http://www.therugbypaper.co.uk/latest-breaking-news/11574/premiership-tv-audience-rise-by-90/Aviva Premiership Rugby’s first month on BT Sport has been hailed as “an outstanding success” with viewing figures up by 90%.
In the first five rounds, the new broadcaster showed 16 live games and recorded an average viewing which is almost double that of a year earlier when the English league was being shown on ESPN and Sky Sports.
The East Midlands derby between Leicester Tigers and Northampton Saints led the way attracting a peak audience of 228,000 and an average of 179,000 for the match, according to BARB (Broadcasters’ Audience Research Board).
This is closely followed by the 175,000 average for Harlequins v Saracens, which had a slightly higher peak of 230,000.
Commercial Director of Premiership Rugby Dominic Hayes said: ”We are delighted with these viewing figures for Aviva Premiership Rugby as they show the huge appeal and potential of the competition.
“TV viewing figures are a great barometer of the health of a competition like Aviva Premiership Rugby. We are delighted to see all of the hard work delivering outstanding success.
“We are committed to bringing fans closer to the action and at Premiership Rugby we have been delighted with the partnership so far, not just for live matches but also for the midweek show – Rugby Tonight.
“The coverage innovations like the dressing room cameras and in-game interviews have been welcomed by our supporters.”
Head of BT Sport Simon Green added: “Aviva Premiership Rugby is extremely important to us. We show live games every Friday, Saturday and Sunday and so we are showcasing the very best of the action.
“Saturday’s are a big day of live sport for us and we think that showing an exclusively live Barclays Premier League game followed by an Aviva Premiership Rugby Game provides a great afternoon of live sport for our viewers. We want to grow the popularity of club rugby and I’m delighted to see that it’s working.”
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 8:57 pm
why are viewing figures up so much vs SKYs last year? matchday attendances havent shown similar movements although i know there are capacity constraints.
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Re: Premiership TV audience rise by 90%
by AsLongAsBut100ofUs Tue 15 Oct 2013, 8:58 pm
Cos BT Sport is given away free with BT Broadband
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Re: Premiership TV audience rise by 90%
by Casartelli Tue 15 Oct 2013, 9:01 pm
What's a barometer of health?
What unit of measurement does it use?
What unit of measurement does it use?
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Re: Premiership TV audience rise by 90%
by Trevor40 Tue 15 Oct 2013, 9:03 pm
Meaningful games in a proper league. Unlike the Crapo, sorry Rabo league.
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Re: Premiership TV audience rise by 90%
by Sin é Tue 15 Oct 2013, 9:06 pm
and Saracens are giving away the tickets trying to get a crowd in.AsLongAsBut100ofUs wrote:Cos BT Sport is given away free with BT Broadband
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Re: Premiership TV audience rise by 90%
by doctor_grey Tue 15 Oct 2013, 9:07 pm
But it does clearly indicate there is more appetite for watching Rugby than we saw under the prior contracts. The appetite for Rugby is really the key.AsLongAsBut100ofUs wrote:Cos BT Sport is given away free with BT Broadband
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 9:09 pm
well presumably that would reduce TV viewing figures if everyone gets to go to the game?Sin é wrote:and Saracens are giving away the tickets trying to get a crowd in.AsLongAsBut100ofUs wrote:Cos BT Sport is given away free with BT Broadband
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Re: Premiership TV audience rise by 90%
by TJ Tue 15 Oct 2013, 9:11 pm
cost is the key. free ( or included in your broadband) high viewing. Subscription to pay - some viewing, pay per view - 3 folk watch itdoctor_grey wrote:But it does clearly indicate there is more appetite for watching Rugby than we saw under the prior contracts. The appetite for Rugby is really the key.AsLongAsBut100ofUs wrote:Cos BT Sport is given away free with BT Broadband
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Re: Premiership TV audience rise by 90%
by Casartelli Tue 15 Oct 2013, 9:14 pm
Trevor40 wrote:Meaningful games in a proper league. Unlike the Crapo, sorry Rabo league.
Worst pun since someone claimed the Avulva was a boring load of gash. Are there no standards on here anymore?
Last edited by Casartelli on Tue 15 Oct 2013, 9:14 pm; edited 1 time in total
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 9:14 pm
ha, didnt take the celts long to get cracking on this thread which is really about tv figures for the AP.
so desperate are some for bt/prl/lnr to fail that they would actually prefer to see rugby interest shrink overall.
sad.
so desperate are some for bt/prl/lnr to fail that they would actually prefer to see rugby interest shrink overall.
sad.
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 9:16 pm
actually i think the avulva gag is geniusCasartelli wrote:Trevor40 wrote:Meaningful games in a proper league. Unlike the Crapo, sorry Rabo league.
Worst pun since someone claimed the Avulva was a boring load of gash. Are there no standards on here anymore?
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Re: Premiership TV audience rise by 90%
by Trevor40 Tue 15 Oct 2013, 9:23 pm
Typed in Rabo and it was spell checked as Crapo. Not my fault.Casartelli wrote:Trevor40 wrote:Meaningful games in a proper league. Unlike the Crapo, sorry Rabo league.
Worst pun since someone claimed the Avulva was a boring load of gash. Are there no standards on here anymore?
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Re: Premiership TV audience rise by 90%
by splenetic Tue 15 Oct 2013, 9:26 pm
More money, better coverage and audiences up. This BT thing is proving a disaster. Lets go back to Sky.
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Re: Premiership TV audience rise by 90%
by AsLongAsBut100ofUs Tue 15 Oct 2013, 9:42 pm
I typed in 'blob' and it spell checked it to 'k-nob' - who'd have thunk it?Trevor40 wrote:Typed in Rabo and it was spell checked as Crapo. Not my fault.Casartelli wrote:Trevor40 wrote:Meaningful games in a proper league. Unlike the Crapo, sorry Rabo league.
Worst pun since someone claimed the Avulva was a boring load of gash. Are there no standards on here anymore?
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Re: Premiership TV audience rise by 90%
by AsLongAsBut100ofUs Tue 15 Oct 2013, 9:45 pm
Don't be so paranoid, quinsforever, my team is Exeter - I simply answered your question, sorry if you didn't like the 'correct' answerquinsforever wrote:ha, didnt take the celts long to get cracking on this thread which is really about tv figures for the AP.
so desperate are some for bt/prl/lnr to fail that they would actually prefer to see rugby interest shrink overall.
sad.
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 9:50 pm
no problem asbo. you answered my question, and therefore i wasnt referring to your post...
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Re: Premiership TV audience rise by 90%
by formerly known as Sam Tue 15 Oct 2013, 10:10 pm
I hope BT get all the coverage it is far superior to Sky in every way. The ability to generate revenue and at the same time open up the sport to a greater audience is excellent.
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 10:33 pm
by the way, i think what exeter are doing for rugby in AP is awesome. should end the "no relegation" debate forever. and is a shining of the flaws in some nations' professional setups.AsLongAsBut100ofUs wrote:Don't be so paranoid, quinsforever, my team is Exeter - I simply answered your question, sorry if you didn't like the 'correct' answerquinsforever wrote:ha, didnt take the celts long to get cracking on this thread which is really about tv figures for the AP.
so desperate are some for bt/prl/lnr to fail that they would actually prefer to see rugby interest shrink overall.
sad.
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Re: Premiership TV audience rise by 90%
by geoff999rugby Tue 15 Oct 2013, 10:41 pm
Isn't it depressing we have 2 comparatively new posters (both joined in October) who are incapable of discussing a subject without throwing out juvenile pathetic insults.
Its idiots like this that kill discussion boards.
Hopefully they will grow up soon
Its idiots like this that kill discussion boards.
Hopefully they will grow up soon
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Re: Premiership TV audience rise by 90%
by Trevor40 Tue 15 Oct 2013, 10:54 pm
Completely agree Geoff.
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Re: Premiership TV audience rise by 90%
by DeludedOptimistorjustDave Tue 15 Oct 2013, 10:58 pm
Because it's free for the first few months.
It would be like any business giving away a free product for it's first three months.
It would be like any business giving away a free product for it's first three months.
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Re: Premiership TV audience rise by 90%
by quinsforever Tue 15 Oct 2013, 11:13 pm
geoff999rugby wrote:Isn't it depressing we have 2 comparatively new posters (both joined in October) who are incapable of discussing a subject without throwing out juvenile pathetic insults.
Its idiots like this that kill discussion boards.
Hopefully they will grow up soon
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Re: Premiership TV audience rise by 90%
by formerly known as Sam Wed 16 Oct 2013, 8:42 am
BT is 12 quid a month on Sky, included in the biggest Virgin tv package (12 quid otherwise) and included in BT packages (which are not as cheap as some competitors). That isn't free, you either pay directly or pay a slight premium on your phone/internet bill.
BT have used it as an incentive to steal back a chunk of the market which seems to be working quite well.
BT have used it as an incentive to steal back a chunk of the market which seems to be working quite well.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 10:00 am
Well BT are advertising it as free so that'll do for me.
I don't think anyone's really considering the other side of the argument, or the sport in general, we're all just fighting our corner which of course will hurt the minnows the most!
I don't think anyone's really considering the other side of the argument, or the sport in general, we're all just fighting our corner which of course will hurt the minnows the most!
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Re: Premiership TV audience rise by 90%
by Scrumpy Wed 16 Oct 2013, 10:47 am
splenetic wrote:More money, better coverage and audiences up. This BT thing is proving a disaster. Lets go back to Sky.
Lets go back to the dark ages and John Inverdale hosting rugby special on the Beeb.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 10:51 am
Inverdale will always be there, will BT's interest after the initial period of giving the product away?
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Re: Premiership TV audience rise by 90%
by quinsforever Wed 16 Oct 2013, 10:52 am
how has inverdale survived on tv for so long? incredible. could only happen in an organisation that doesnt have to worry about the quality of its product. he clearly knew how to keep on the good side of the higher-ups within the beeb.
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Re: Premiership TV audience rise by 90%
by SecretFly Wed 16 Oct 2013, 11:01 am
What's that yis say??? Something for nothing is more utilised than something you pay for?
Astonishing folks. Bloomin' astonishing findings there.
Well researched by the Rugbypaper.
I'm just hoping and praying now for the arrival of BT Airlines........................
Astonishing folks. Bloomin' astonishing findings there.
Well researched by the Rugbypaper.I'm just hoping and praying now for the arrival of BT Airlines........................
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Re: Premiership TV audience rise by 90%
by quinsforever Wed 16 Oct 2013, 11:03 am
BT Airlines...LOL
they would need to improve the response time of their engineers a tad.
they would need to improve the response time of their engineers a tad.
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Re: Premiership TV audience rise by 90%
by thebandwagonsociety Wed 16 Oct 2013, 11:09 am
Am I the only person who thinks 228,000 for Tigers vs Saints is still a very small number? Out of a UK population of what? There are re-run episodes of family guy that would draw higher numbers in the UK than that.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 11:15 am
It's pretty good in the sense you would have to be a Leicester, saints or true rugby fan to watch, family guy would be a turn it on while it's on prime tv channel type thing, whereas looking for BT sport on channell 2867436 and tuning in to actually watch the game is a different matter.
That said I think S4C gets 100k plus viewers for welsh derbies (I may be wrong)
That said I think S4C gets 100k plus viewers for welsh derbies (I may be wrong)
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Re: Premiership TV audience rise by 90%
by andyi Wed 16 Oct 2013, 11:57 am
They aren't up 90% on the figures from SKY last year, they are up 90% on the Figures from SKY and ESPN last year.quinsforever wrote:why are viewing figures up so much vs SKYs last year? matchday attendances havent shown similar movements although i know there are capacity constraints.
ESPN had double the number of games SKY had, and ESPN had an average of 50K per game, that explains the 90% increase!
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Re: Premiership TV audience rise by 90%
by quinsforever Wed 16 Oct 2013, 12:04 pm
didnt know that. how does one access ESPN?
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Re: Premiership TV audience rise by 90%
by andyi Wed 16 Oct 2013, 12:08 pm
It's comes as part of the BT package now.quinsforever wrote:didnt know that. how does one access ESPN?
BT basically bought the UK channel operation and its rights from ESPN, as it was being shut down.
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Re: Premiership TV audience rise by 90%
by LordDowlais Wed 16 Oct 2013, 12:21 pm
S4C and BBC Wales get much more than that for ALL the games they air, when asked why there are so many Welsh games shown on tele, thus giving the less hardened fan an excuse not to actually go to the games, Roger Lewis informed me that putting the games on TV was the equivalent in money returned as having ten thousand people at the game. So this is why the WRU sell all the games to BBC Wales/S4C and before long SKY.thebluesmancometh wrote:It's pretty good in the sense you would have to be a Leicester, saints or true rugby fan to watch, family guy would be a turn it on while it's on prime tv channel type thing, whereas looking for BT sport on channell 2867436 and tuning in to actually watch the game is a different matter.
That said I think S4C gets 100k plus viewers for welsh derbies (I may be wrong)
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Re: Premiership TV audience rise by 90%
by formerly known as Sam Wed 16 Oct 2013, 12:36 pm
Fly, if free was the biggest draw people all over the UK would actually watch Rabo games on S4C and in big numbers.
Long may the excellent coverage continue. Going back to Sky for the HEC has been painful, the commentary and analysis is just so poor.
Long may the excellent coverage continue. Going back to Sky for the HEC has been painful, the commentary and analysis is just so poor.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 12:37 pm
Lord
The SRU don't receive the s4c/bbc money though, they share them with the Rambo nations don't they.
The sky deal would be good for Rambo rugby, are the Wales games on s4c also though?
The SRU don't receive the s4c/bbc money though, they share them with the Rambo nations don't they.
The sky deal would be good for Rambo rugby, are the Wales games on s4c also though?
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Re: Premiership TV audience rise by 90%
by LordDowlais Wed 16 Oct 2013, 12:48 pm
Yes all Welsh games will be shown on S4C, and I think that BBC Wales will have some, what we will see is though on SKY, well at first anyway is the games that are not shown in S4C and BBC Wales, the Scottish recieve BBC ALBA money and I think, or would have thought that, the IRFU would recieve BBC NI money, in Wales we have a game on Friday night on BBC Wales and a game on S4C on Saturday evening, so that still leaves two Welsh regions not being aired and this is what SKY will be showing, the same for Scotland and Ireland as well I suppose. But lets not forget, SKY cannot show every game that is not being aired on our local free to view channels, there will still be a lot of rugby left for somebody to air.thebluesmancometh wrote:Lord
The SRU don't receive the s4c/bbc money though, they share them with the Rambo nations don't they.
The sky deal would be good for Rambo rugby, are the Wales games on s4c also though?
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Re: Premiership TV audience rise by 90%
by SecretFly Wed 16 Oct 2013, 12:58 pm
The 'free' or cheaper deal IS the draw or else the increase wouldn't have happened. Cause and effect. People certainly didn't start watching more because "commentary and analysis" 'improved'.formerly known as Sam wrote:Fly, if free was the biggest draw people all over the UK would actually watch Rabo games on S4C and in big numbers.
Long may the excellent coverage continue. Going back to Sky for the HEC has been painful, the commentary and analysis is just so poor.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 1:06 pm
Lord
Sorry meant wru, the money from S4C etc goes into a Rambo pot split by the unions, S4C and bbc Wales contribute something like 80% of the pot I read.
With regards to sky, I was talking int games, doesn't S4C get them anyway?
Sorry meant wru, the money from S4C etc goes into a Rambo pot split by the unions, S4C and bbc Wales contribute something like 80% of the pot I read.
With regards to sky, I was talking int games, doesn't S4C get them anyway?
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Re: Premiership TV audience rise by 90%
by quinsforever Wed 16 Oct 2013, 1:06 pm
makes sense that it is the change of platform and access to the platform that caused the increase.
only time will tell if it all makes commercial sense for BT i suppose. better comparisons will clearly be BT's y-o-y numbers for rugby viewing rather than comparing 2 different platforms.
only time will tell if it all makes commercial sense for BT i suppose. better comparisons will clearly be BT's y-o-y numbers for rugby viewing rather than comparing 2 different platforms.
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Re: Premiership TV audience rise by 90%
by LordDowlais Wed 16 Oct 2013, 1:10 pm
SKY are in no way what so ever allowed to have the Wales international rugby games outright, not the SIX nations, Autumn international and World Cup anyway, you see the thing is the Welsh assembly or Sennydd passed a bill in the house of commons that because rugby union is the national sport in Wales, that all the games in the said competitions should be available to every one in Wales thus can be aired on free to veiw tele, SKY could show them as well, but they would not be able to stop S4C or BBC Wales from showing them as well.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 1:10 pm
Better figures would be how many of the 90% increase are paying for BT sports, but then if that was a positive number we wouldve heard about it.
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 1:11 pm
That's what I thought, how much are sky paying for the AI's do you think? It can't be much surely!
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Re: Premiership TV audience rise by 90%
by Irish Londoner Wed 16 Oct 2013, 1:51 pm
Anyone seen what sort of figures did the Quins - Northampton game get on BT as it was "free" on Sky/freeview? Comparable to the above?
Also I'd be interested in the comparison with Sky alone - I don't think many people subscribed to ESPN during it's time.
There might be a clearer picture when they show -
Sunday 3 November: London Irish v Northampton Saints - 2pm
Friday 22 November – Sale Sharks v Worcester Warriors - 7.45pm
If they get 200K plus for those then well done.
Also I'd be interested in the comparison with Sky alone - I don't think many people subscribed to ESPN during it's time.
There might be a clearer picture when they show -
Sunday 3 November: London Irish v Northampton Saints - 2pm
Friday 22 November – Sale Sharks v Worcester Warriors - 7.45pm
If they get 200K plus for those then well done.
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Re: Premiership TV audience rise by 90%
by LordDowlais Wed 16 Oct 2013, 2:27 pm
I am not sure if the English AI comes with the Aviva package, they do not show anybody else's.thebluesmancometh wrote:That's what I thought, how much are sky paying for the AI's do you think? It can't be much surely!
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Re: Premiership TV audience rise by 90%
by andyi Wed 16 Oct 2013, 2:49 pm
The figures for week of the Quins-Saints game wern't released by BARB. This happens sometimes and they come out after 6 weeks so we will have to wait.Irish Londoner wrote:Anyone seen what sort of figures did the Quins - Northampton game get on BT as it was "free" on Sky/freeview? Comparable to the above?
Also I'd be interested in the comparison with Sky alone - I don't think many people subscribed to ESPN during it's time.
There might be a clearer picture when they show -
Sunday 3 November: London Irish v Northampton Saints - 2pm
Friday 22 November – Sale Sharks v Worcester Warriors - 7.45pm
If they get 200K plus for those then well done.
As for the BT - SKY comparison:
Sky had 23 games last season. 16 made the BARB list with an average of over 147K but 7 games didn't make the BARB top10 as the audience wasn't big enough. If you give those 7 games a 100K audience (reasonable estimate given BARB data for those weeks) the Overall average is just over 133K and a BT spokesperson mentioned a SKY figure of 134K in some PR release not long ago.
BT's average for the 12 games that have been reported by BARB is 96K
They seem to be benefiting from a big bump for the Saturday game that follows the PL game on the same channel. here are their figures so far:
06 September 2013 New v Bath 69
07 September 2013 Irish v Sarries 82
07 September 2013 Wasps v Quins 116
08 September 2013 Leic v Worcs 75
13 September 2013 Quins v Saints tbc
14 September 2013 Bath v Leics tbc
15 September 2013 Sarries v Gloucs tbc
20 September 2013 Worcs v Quins 63
21 September 2013 Gloucs v Saints 136
22 September 2013 Sarries v Bath 69
27 September 2013 Saints v Sale 43
28 September 2013 Quins v Sarries 174
29 September 2013 Exe v Leics 97
04 October 2013 Sale v Bath 72
05 October 2013 Leic v Saints 173
06 October 2013 Gloucs v Exe 81
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Re: Premiership TV audience rise by 90%
by thebluesmancometh Wed 16 Oct 2013, 8:29 pm
Lord I'm talking about the Wales AI games, sky are advertising now for them.
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