Is the British Olympic Coverage too Parochial?

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Team GB make some impressive success in the 2012 Olympics, but is the fawning media coverage of what is an expected boost in home medal count a global embarrassment? Has national pride crossed the boundary of good taste? Should the coverage, especially on BBC focus more on the great achievers and less on the home achievers? Did Jessica Ennis really put Usain Bolt and Michael Phelps achievements in the shade as suggested on Sky News last night? Are the British Media bad winners?