Anyone know what makes the Ospreys the 'one true region' ???

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It has been a media term in use for a while. Various fans have started to use it and now the Ospreys even have ONETRUEREGION plastered all over their official site. Apart from drop Neath-Swansea from the name and stage the odd LV cup game at the Brewery Field, I don't see them doing anything different to the other 3 professional teams. So my question to you Ospreys fans is what makes you lot the One, True, Region?

CurlyOsp wrote:So the fact that we're actually selling our product shouldn't be used as a measurement of the business's success?

Seems you've pulled that law up to avoid the fact that you don't actually have a leg to stand on.

Ospreys sold c.4500, depending on how you count. The rest were freebies. But you know this.

And I suppose KFC could get in legal trouble for claiming to be "finger lickin good" when I, in fact, don't lick my fingers after a KFC?

CurlyOsp wrote:And I suppose KFC could get in legal trouble for claiming to be "finger lickin good" when I, in fact, don't lick my fingers after a KFC?

That is a perfect analogy, yes.

Okay well for now, the Ospreys can feel safe in the fact that, for the time being, all legal minds are probably preoccupied with bringing down the large corporations that have misleading slogans.

That should them a few years to build up money with the current slogan and work on a more accurate one in the mean time.

Someone should have been prosecuted for the belt buckles.

http://www.bbc.co.uk/dna/606/A79808539

That WAS criminal.

Ah, 606...

If I was the Dragons, I would use a slogan like "Never postponed a league game, due to alleged lack of props"

CurlyOsp wrote:It's generating interest. Word of mouth is a very effective marketing tool and as we're in a digital age, winding people up on an internet forum is a great way to go. This small debate has had over 500 views.

Is it working? The aim is to sell their product, tickets, which they did. Over 9000. People forget too easily that the regions are a business and need to be run as one.

As for suffering on the field of play, what does that have to do with it? You think that a different slogan would have caused less injuries and given players better form? And last I checked, the Ospreys are the top placed region in the league and were the only ones left in the heineken cup last weekend.

Well I wonder if these 500 viewers (if they aren't the same people returning to this thread to address points) are Welsh rugby fans? I wonder if they will go and watch the Ospreys play now that I've brought up this #OneTrueRegion malarky. I'm no expert but if I was running a business then talking about it on an internet forum wouldn't be my marketing strategy...

Breadvan wrote:

Morgannwg wrote:

CurlyOsp wrote:It's a marketing ploy, designed to give a sense of pride, wind up competitors and most of all spark conversation and debate about the region. Guess what? it worked.

If the Ospreys are doing all this just to wind up some people on an internet forum then it's no wonder the team is suffering on the field of play.

Thats the thing....we're not!

Well for the calibre of the team, you should be considering a lack or TBP's and losses to Toulouse and Leicester as some serious casues for concern. And CurlyOsp you're the one claiming the #OneTrueRegion marketing slogan is benefitting you. In what way? It is certainly not on the pitch. Concentrate on strengthening your Region (and that includes your WP clubs) and coaching your players to play better rugby instead of selling flags that say One True Region.

The regions are effectively made up of two parts, the rugby playing part and the business part. The business part is doing what it can to generate money for the rugby part, what's done with the money is out of their hands, but they're doing a good job.

The slogan generates interest, this isn't the first time I've seen debate about the "one true region" slogan. Like it or hate it, people within a rugby community are talking about it. Digital marketing is the way forward, whether it be through internet forums or the Twitter and Facebook accounts that clubs and regions have set up.

Losing to two of Europes biggests teams,away, is hardly a crisis. How the coaches and the playing side are anyway connected to the 'one true region' campaign is beyond me? Do you really think its part of training sessions. Seriously... I couldn't care less about it.

CurlyOsp wrote:The regions are effectively made up of two parts, the rugby playing part and the business part. The business part is doing what it can to generate money for the rugby part, what's done with the money is out of their hands, but they're doing a good job.

The slogan generates interest, this isn't the first time I've seen debate about the "one true region" slogan. Like it or hate it, people within a rugby community are talking about it. Digital marketing is the way forward, whether it be through internet forums or the Twitter and Facebook accounts that clubs and regions have set up.

We've established it's a false term used for marketing purposes. But to what extent do you think the Ospreys are the only true Region? Also, do you think there is sufficient evidence to suggest that this particular slogan has had a possitive effect? I don't.

Breadvan wrote:Losing to two of Europes biggests teams,away, is hardly a crisis. How the coaches and the playing side are anyway connected to the 'one true region' campaign is beyond me? Do you really think its part of training sessions. Seriously... I couldn't care less about it.

Europes biggest teams are probably Clermont and Toulon, with Leinster, Ulster and Harlequins in the mix. The Ospreys have a team capable of being up there, so getting thrashed by has-been euro giants (but I am by no means saying they are poor teams, because they are big names and still very good) should be a cause of concern. The link between this and marketing was suggested by somebody else. See my previous posts.

The thing is with marketing strategies, is that it's very hard to measure how successful any particular element is. The fact of the matter is, that ticket sales are up and the ospreys continue to have the highest merchandise sales so we can only assume that some part of their strategy is working.

And CurlyOsp you're the one claiming the #OneTrueRegion marketing slogan is benefitting you.

Here you show, through the use of a hash tag that the slogan is being talked about outside of its original position, Twitter. So word is spreading and people are talking about it. That's a good start.

And personally, I do feel that the Ospreys have more of a regional feel about them than the other three. Commentators and the media often slip up and refer to the Blues, Scarlets and Dragons as Cardiff, Llanelli and Newport respectively, but never the Ospreys as we seem to have a much more equal representation of our feeder clubs.

Actually is appears as #OneTrueRegion on the backgroud of the Ospreys official site. I don't have Twitter and have never used it.

The ticket sales increases are because of the BOGOF deals and reduction in costs. Doesn't have anything to do with this slogan.

BOGOF and discounts, more good work from the marketing team. One true region creates a sense of pride and community, as does the "support the cause", "blackout" and recently "be the 16th man" campaigns. It all makes the fans feel more involved.

Yes that's good work from the marketing team. I hope it continues to work out for you. But, the crowd figures arent good despite those campaigns. Before you reply, attendances have always been good against Scarlets and Leicester.

The One True Region ploy is aimed at glory supporters and villiage idiots from the valleys, in an attempt to draw in support beyond the REgions boundaries. Fair do's it can work but obviously not to the extent you hope. Not sure if they would feel any sense and pride in your team though. Also, I support the Ospreys because they are Welsh but I don't buy any merchandise and claim I support the only one true region.

I agree, average attendance is poor, but there's a lot of reasons for it. The Liberty has awful accessibility, that matched with the fact that most games are free to watch on TV encourages people to stay at home, chances are that attendances could be much lower without the slogan.

And yes, it may well attract glory supporters, that's half the battle, get people to watch and then build loyalty. As for the "village idiots from the valleys" remark, maybe it's that attitude why the valleys don't feel like they have a region, because they haven't been accepted. I'd love to see them down at the Liberty.

LOL. They cry they don't have a region, they are neglected, not welcomed (list is endless) then they travel even further away, or at least claim to, to support the Ospreys who don't even do anything in their communities! That makes them idiots and suckers to the media. The media is as bad as religion.

What exactly are the other regions doing to make them feel welcomed? Not a lot, so they have every right to claim those things. Ospreys players are constantly out in plenty off schools, clubs, training grounds and promotions, but i suppose that's not doing anything for the community either.

They do more around their own communites and regional boundaries than the Ospreys do in their areas. bluesman and Cardiff Dave know this. Scarlets have been appealing to the wider Carmarthen area for years. It's all on their website and some fans on here can add info to this. I never said Ospreys don't do anything around their own Region, they do alot. They do not around the other Regional areas. So why the wider support? It's glory and myths all perpetuated from the media. "We don't like them, lets support the Region that the papers said will be the best." That's the attitude.

If the Ospreys actively sent people out any further, the other regions would only complain about encroaching on their territory. They're very active in the likes of Bridgend and Maesteg.

With success comes support, surely you can't begrudge that? Are the Ospreys supposed to play down the fact that they've had a certain amount of success?

And as for your other post, the one true region has been around for years, it's not a recent development, Merthyr have adopted it to support the Ospreys and not the other way around..

CurlyOsp wrote:If the Ospreys actively sent people out any further, the other regions would only complain about encroaching on their territory. They're very active in the likes of Bridgend and Maesteg.

With success comes support, surely you can't begrudge that? Are the Ospreys supposed to play down the fact that they've had a certain amount of success?

Yes that was my whole damn point. Jeez. That's why I am asking how or why Ospreys would draw in support outside of their Region. But I've already exaplined why. I know you're active in those areas.

CurlyOsp wrote:And as for your other post, the one true region has been around for years, it's not a recent development, Merthyr have adopted it to support the Ospreys and not the other way around..

I never claimed it was a recent development. It first came to surface around 3-4 years ago, back in the days of 606. It was brought down to the Lib by Merthyr supporters. The marketing folk clicked on last year as far as I know.

They don't come in any numbers to regional games because of just general apathy. Ppl cannot be arsed, simple. Rather stay in and watch it on the tv or go to the pub. The club has done loads to attract more punters, want else I dunno. Wales games are well attended because its treated as a day on the lash than seeing the national team..

Yes that's obvious to anyone living in Wales. Why wouldn't anyone see it as a day out, it gives a sense of national pride. Maybe if the the internationals are more evenly spread across 4, fans may flock to see these guys. Regional stars making appearances in schools, events at towns and cities throughout their region should be a weekly thing.

Breadvan wrote:They don't come in any numbers to regional games because of just general apathy. Ppl cannot be arsed, simple. Rather stay in and watch it on the tv or go to the pub. The club has done loads to attract more punters, want else I dunno. Wales games are well attended because its treated as a day on the lash than seeing the national team..

People would have a lot more respect for the WRU if they adopted "A Day on the Lash" as the official marketing slogan for the Six Nations games.