What is a successful PPV?

by Adam D Wed May 11, 2011 4:53 pm

After reading a post by D4 regarding the success of this weekends fight:

D4thincarnation wrote:Just a few updates.

It looks like the Pacquiao vs Mosley fight was a huge success, the fight doing over 1.2m PPV buy, that figure could rise to 1.5m
.

Is a fight a success based on PPV buys or on the next PPV's buys?

Before a fight, people buy the PPV and its "success" is irrelevant to the action. However, a poor fight could harm the winners next PPV buy rate. How much of an impact will it have?

So should a PPV fight almost be judged on the previous fight or is it considered a success even with a poor bout? Starting to ramble now but I am sure you know what I mean.

by Scottrf Wed May 11, 2011 4:55 pm

It's a success if it sells well. Boxing isn't a customer retention orientated business, and fans have short memories. There is a limit to how much you can milk the fans, but it's quite high.

by **Union Cane** Wed May 11, 2011 4:58 pm

Haye / Harrison was a success, but also a disaster (well for Team Khan, anyway).

by D4thincarnation Wed May 11, 2011 5:02 pm

Pacquiao and Mosley were selling for $54.95 at 1.2-1.5m that is a heck of a lot of money generated.

Pacquiao still has a fews fights left in his career and he could well be top of the list of fighters that have generated the most money.

by **88Chris05** Wed May 11, 2011 5:03 pm

D4thincarnation wrote:Pacquiao and Mosley were selling for $54.95 at 1.2-1.5m that is a heck of a lot of money generated.

Pacquiao still has a fews fights left in his career and he could well be top of the list of fighters that have generated the most money.

For pity's sake...

by **Union Cane** Wed May 11, 2011 5:05 pm

$54.95 x 1.5m is $82,425,000

When they draw up the list of fighters that have generated the most money, does that go down as $41,212,500 in Manny's column and $41,212,500 in Shane's column?

Who is currently atop said list?

by Rowley Wed May 11, 2011 5:06 pm

Dan Brown sells a lot of books

by Valero's Conscience Wed May 11, 2011 5:06 pm

I think a fight should only be worthy of PPV when the fight is deemed by the majority to be competitive and significant.

One star against a nobody/faded star/over matched does not warrant PPV IMO.

I think PPV's should have tiered pricing and should be affected by previous bouts, which would maybe encourage fighters to put on a show for the fans.

by D4thincarnation Wed May 11, 2011 5:07 pm

Union Cane wrote:$54.95 x 1.5m is $82,425,000

When they draw up the list of fighters that have generated the most money, does that go down as $41,212,500 in Manny's column and $41,212,500 in Shane's column?

Who is currently atop said list?

Oscar ofcourse, I think around $600m mark.

I'm pretty sure they take the total figure.

by Scottrf Wed May 11, 2011 5:08 pm

Union Cane wrote:Who is currently atop said list?

Oscar I think $612 before the Pacquiao fight http://www.forbes.com/lists/2007/53/07celebrities_Oscar-De-La-Hoya_N4AU.html. Around $680 total.

Although that I believe will be fight totals, and Tyson had $300m in career earnings? Holyfield, Pacquiao and Mayweather will be chasing.

by D4thincarnation Wed May 11, 2011 5:18 pm

1. Oscar De La Hoya - $610.6 million on 12.6 million buys (18 events)

2. Mike Tyson - $545 million on 12.4 million buys (12 events)

3. Evander Holyfield - $543 million on 12.6 million buys (14 events)

Pacquiao should be on the list pretty soon.

by **HumanWindmill** Wed May 11, 2011 5:22 pm

I wonder how many Jack Dempsey would have generated if there had been PPV in his day.

by Adam D Wed May 11, 2011 5:23 pm

So going by that, I reckon Tyson would be the most successful based on inflation and number of events that were PPV etc

by D4thincarnation Wed May 11, 2011 5:26 pm

Hobo wrote:So going by that, I reckon Tyson would be the most successful based on inflation and number of events that were PPV etc

Yes Tyson was a phenomena, the mainstream public knew when he was fighting not just boxing fans.

Position Date Event Buyrate
1 7/11/2009 UFC 100 1,600,000
2 7/3/2010 UFC 116: Lesnar vs. Carwin 1,160,000
3 12/30/2006 UFC 66: Liddell vs. Ortiz 2 1,050,000
4 5/29/2010 UFC 114: Rampage vs. Evans 1,050,000
5 10/23/2010 UFC 121: Lesnar vs. Velasquez 1,050,000
6 11/15/2008 UFC 91: Couture vs. Lesnar 1,010,000
7 4/30/2011 UFC 129: St-Pierre vs. Shields 850,000
8 12/27/2008 UFC 92: The Ultimate 2008 1,000,000
9 1/31/2009 UFC 94: St-Pierre vs. Penn 2 920,000
10 12/11/2010 UFC 124: St-Pierre vs. Koscheck 2 785,000
11 8/8/2009 UFC 101: Declaration 850,000
12 3/27/2010 UFC 111: St-Pierre vs. Hardy 850,000
13 7/8/2006 UFC 61: Bitter Rivals 775,000
14 2/5/2011 UFC 126: Silva vs. Belfort 750,000
15 12/29/2007 UFC 79: Nemesis 700,000
16 5/26/2007 UFC 71: Liddell vs. Jackson 675,000
17 4/18/2009 UFC 97: Redemption 650,000
18 5/23/2009 UFC 98: Evans vs. Machida 635,000
19 8/9/2008 UFC 87: Seek And Destroy 625,000
20 12/12/2009 UFC 107: Penn vs. Sanchez 620,000

Here are some UFC PPV figures for you.

by BALTIMORA Wed May 11, 2011 5:28 pm

rowley wrote:Dan Brown sells a lot of books

But they're not very good Jeff... Smile

by Rowley Wed May 11, 2011 5:30 pm

BALTIMORA wrote:
rowley wrote:Dan Brown sells a lot of books

But they're not very good Jeff...

Think you're being a little kind at that Balti.

by D4thincarnation Wed May 11, 2011 5:31 pm

rowley wrote:Dan Brown sells a lot of books

He has nothing on J.K. Rowling though.

by BALTIMORA Wed May 11, 2011 5:33 pm

rowley wrote:
BALTIMORA wrote:
rowley wrote:Dan Brown sells a lot of books

But they're not very good Jeff...

Think you're being a little kind at that Balti.

Never read them. All hype no substance.

by Rowley Wed May 11, 2011 5:36 pm

A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

by D4thincarnation Wed May 11, 2011 5:39 pm

rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

by Rowley Wed May 11, 2011 5:42 pm

Thanks for the recommendation D4 that could be just the ticket to get me to appreciate Dan Brown once and for all. However I have a rule about not reading any sporting biography of a fighter who is still active. I genuinely try to stick to this as on the rare occasions I have weakened and broken by self imposed embargo I have always regretted it (the very mention of No Ordinary Joe can still bring me out in a cold sweat)

by **HumanWindmill** Wed May 11, 2011 5:43 pm

D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

But of course.

Perhaps I could widen the focus and recommend a film :

http://www.imdb.com/title/tt0074991/

by BALTIMORA Wed May 11, 2011 5:43 pm

D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

One for you D4:

http://www.amazon.co.uk/gp/aw/d/0954856724/ref=redir_mdp_mobile/275-5273282-0527560

by **HumanWindmill** Wed May 11, 2011 5:44 pm

rowley wrote:Thanks for the recommendation D4 that could be just the ticket to get me to appreciate Dan Brown once and for all. However I have a rule about not reading any sporting biography of a fighter who is still active. I genuinely try to stick to this as on the rare occasions I have weakened and broken by self imposed embargo I have always regretted it (the very mention of No Ordinary Joe can still bring me out in a cold sweat)

Read a Mosley bio then, jeff. He meets your criteria.

by D4thincarnation Wed May 11, 2011 5:45 pm

HumanWindmill wrote:
D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

But of course.

Perhaps I could widen the focus and recommend a film :

http://www.imdb.com/title/tt0074991/

Is it any good Windy. I got a film list that i'm still on at the moment, maybe once I finish getting through it I might have a closer look at that film.

by Rowley Wed May 11, 2011 5:46 pm

HumanWindmill wrote:
D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

But of course.

Perhaps I could widen the focus and recommend a film :

http://www.imdb.com/title/tt0074991/

Think this may be more approriate Windy

http://www.imdb.com/title/tt0405422/

by BALTIMORA Wed May 11, 2011 5:47 pm

rowley wrote:Thanks for the recommendation D4 that could be just the ticket to get me to appreciate Dan Brown once and for all. However I have a rule about not reading any sporting biography of a fighter who is still active. I genuinely try to stick to this as on the rare occasions I have weakened and broken by self imposed embargo I have always regretted it (the very mention of No Ordinary Joe can still bring me out in a cold sweat)

I only read parts of that. Such a dull book. Anything that's hyped a lot turns me off it.

by **HumanWindmill** Wed May 11, 2011 5:49 pm

D4thincarnation wrote:
HumanWindmill wrote:
D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

But of course.

Perhaps I could widen the focus and recommend a film :

http://www.imdb.com/title/tt0074991/

Is it any good Windy. I got a film list that i'm still on at the moment, maybe once I finish getting through it I might have a closer look at that film.

I believe you'll enjoy it, D4.

If you look carefully at the cover you'll see that, if you draw a goatee onto Geneviève Bujold, she looks uncannily like Manny.

by D4thincarnation Wed May 11, 2011 5:50 pm

http://uk.imdb.com/title/tt0820987/

Anybody seen this film?

by **HumanWindmill** Wed May 11, 2011 5:51 pm

rowley wrote:
HumanWindmill wrote:
D4thincarnation wrote:
rowley wrote:A friend pestered me to read the Da Vinci code and I did to shut him up and also to see what all the fuss was about. It will probably be at least two years before I speak to my friend again.

Can I recommend a book?

http://www.amazon.com/Pacman-Story-Resilience-Never-Say-Never-Determination/dp/1427647682

But of course.

Perhaps I could widen the focus and recommend a film :

http://www.imdb.com/title/tt0074991/

Think this may be more approriate Windy

http://www.imdb.com/title/tt0405422/

That definitely deserves a couple of my extremely rare forays into :

laughing

by **HumanWindmill** Wed May 11, 2011 5:52 pm

D4thincarnation wrote:http://uk.imdb.com/title/tt0820987/

Anybody seen this film?

Stevie Wonder wouldn't want to see that.

by BALTIMORA Wed May 11, 2011 5:53 pm

HumanWindmill wrote:
D4thincarnation wrote:http://uk.imdb.com/title/tt0820987/

Anybody seen this film?

Stevie Wonder wouldn't want to see that.

Who's it about?

by **HumanWindmill** Wed May 11, 2011 5:55 pm

BALTIMORA wrote:
HumanWindmill wrote:
D4thincarnation wrote:http://uk.imdb.com/title/tt0820987/

Anybody seen this film?

Stevie Wonder wouldn't want to see that.

Who's it about?

Here's a clue : D4.

by Bob Wed May 11, 2011 5:56 pm

HumanWindmill wrote:
D4thincarnation wrote:http://uk.imdb.com/title/tt0820987/

Anybody seen this film?

Stevie Wonder wouldn't want to see that.

Stevie wonder did see it, and went blind in the wankfest that followed.

by Adam D Wed May 11, 2011 6:22 pm

Guys sorry for the outburst there.

Didnt mean to stop the banter going on, its just that its always my threads that this happens too Cry

Stop picking on me!

Now where were we?

by D4thincarnation Wed May 11, 2011 6:40 pm

Back to the topic, it was successful since they all made a lot of money.

Pacquiao is the biggest draw in the sport at the moment and generates the most money.

The PPV figures only count for the buys in the US, the fight is also sold to T.V network around the world

If anyone is doing over a million US PPV buys they are doing very very good.

by Adam D Wed May 11, 2011 6:42 pm

How are Manny fights aired in the Phillipines?

Is it PPV or on terrestrial?

by D4thincarnation Wed May 11, 2011 6:45 pm

Hobo wrote:How are Manny fights aired in the Phillipines?

Is it PPV or on terrestrial?

Think the are on terrestrial T.V, as they should be, he is an national icon. When his fights are on, crime practically drops to nil and militia groups call a cease fire.

by D4thincarnation Wed May 11, 2011 6:47 pm

http://www.groundreport.com/Sports/Zero-Crime-Rate-in-the-Philippines_2/2875481

On Saturday December 6, 2008 (Sunday in the Philippines), the country becomes the most peaceful country in the world. The reason is, believe it or not, criminals are glued to their television sets to watch their favorite boxing hero Manny Pacquiao, in a boxing match with the equally-famous Oscar de la Hoya at the MGM Grand in Las Vegas, Nevada.

by SugarRayRussell (PBK) Wed May 11, 2011 6:57 pm

Any PPV needs to be judged on the buisness it does on the night. The fact the weekends fight was painfully dull won't affect Manny's PPV sales next time out. If it wasn't Manny he was fighting Mosley would have did poor figures because of the Mora fight.

Proper boxing fans usually look at the undercard for big fights as well and the Arce v Vasquez Jnr fight at the weekend was excellent. If I had paid the $60 to watch the show that fight would have softened the blow of a terrible night of boxing.

by Liam_Main Wed May 11, 2011 7:05 pm

A successful PPV needs a strong undercard and a solid big name like Pacquaio and Mayweather fighting in the main event.This not only brings in Big Boxing fans but casual boxing fans who want to see the top names fighting. For e.g Haye vs Wladamir will bring in alot of casual fans as it's the two top names in the Heavyweight division fighting.

by Adam D Wed May 11, 2011 7:07 pm

Liam_Main4 wrote:A successful PPV needs a strong undercard and a solid big name like Pacquaio and Mayweather fighting in the main event.This not only brings in Big Boxing fans but casual boxing fans who want to see the top names fighting. For e.g Haye vs Wladamir will bring in alot of casual fans as it's the two top names in the Heavyweight division fighting.

I think Vitali would disagree with you there!

by Liam_Main Wed May 11, 2011 7:15 pm

Thought someone would point that out but you know what a mean!:P

by SugarRayRussell (PBK) Wed May 11, 2011 7:17 pm

Liam_Main4 wrote:A successful PPV needs a strong undercard and a solid big name like Pacquaio and Mayweather fighting in the main event.This not only brings in Big Boxing fans but casual boxing fans who want to see the top names fighting. For e.g Haye vs Wladamir will bring in alot of casual fans as it's the two top names in the Heavyweight division fighting.

It doesn't always need to big names Hatton had a few PPVs against fighters who weren't household names like Carlos Maussa.
Frank Warren had a ouple of shows on last year with packed cards but no world title fights and these were well worth the £15 Sky were charging.

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