A way to keep Cena out the main event picture

Give him a feud with Rusev

Cena can be the American that finally defeat Rusev and we don't have to have another Brock v Cena match

Let Rollins v Ambrose headline Hell in a Cell

Leading to the All-American Hero WM main event Cena vs Hogan

Shoot Cena in the foot...or face???????????

I'd rather see Rusev take the US title and re-christen it the Russian title. Would give him incredible heat and make the title relevant again. Hell, even have Cena beat him to return it to the US title and it would look brilliant with Cena holding it.