RWC - Missed opportunity to celebrate the game.

by TightHEAD Mon Sep 14, 2015 10:22 am

Does anyone else think the build-up has been poor, I went to the two warm up games in Cardiff and you wouldn't have known the RWC was just around the corner, also being from the West Country I have not seen or heard nothing about the RWC taking place either at my local rugby club or local schools. The Marketing people and the RFU have failed on this wonderful opportunity to celebrate the game across England and the UK as a whole.

by BamBam Mon Sep 14, 2015 10:30 am

Few of us at work were saying similar, there's been next to no build up or hype, even things like stalls up in train stations, haven't even seen a lot of advertising on billboards or TV etc

by TightHEAD Mon Sep 14, 2015 10:36 am

Its been very low key that's for sure, I was expecting so much more to be honest that I thought by the time kick off came on Friday I'd be fed up with it all. (the hype that is!)

by Poorfour Mon Sep 14, 2015 10:40 am

Don't write it off until the tournament itself has at least begun!

The challenge for any sporting event in England between September and May is that it's competing with association football for media and public attention, and the public's love of moaning about the price / ticket availability / inconvenience / how it's all going to be a failure.

Add to that that the RWC is pretty much the longest sporting event around. Most major sporting championships last 1-2 weeks; the Olympics and Paralympics are 4 in total, the football world cup only lasts a month. RWC is 6 weeks. That's a long time to sustain interest against a loud backdrop of millionaires ruining a lawn.

It looks like the organisers are going for a bit of a slow burn; sensible when you have a long schedule to manage against. The build-up will start this week, and I'd be surprised if a) it really gets going much before Friday and b) it's not in full swing by Sunday.

by **LondonTiger** Mon Sep 14, 2015 10:44 am

Olympics was pretty much all moaning till the torch relay started. Even then until the actual opening ceremony most press was pretty negative.

RWC took "Billy" on a 75 day tour of UK, but it only ever made the local news.

by TightHEAD Mon Sep 14, 2015 10:45 am

But I remember going to my local supermarkets in both 2007 and 2011 and seeing merchandise and supporters shirts, flags, beer etc for sale, so far nothing.

Going back even further to 1991 I remember local schools taking part in a series of events and such like. so far nothing in my area.

I just think its been poorly marketed so far, I just hope the Rugby does the talking to be honest but I still think its a missed opportunity to spread the game.

by Scottrf Mon Sep 14, 2015 10:46 am

The fact that I've been actively looking for a preview show and can't find one less than a week out is poor.

by TightHEAD Mon Sep 14, 2015 10:47 am

LondonTiger wrote:Olympics was pretty much all moaning till the torch relay started. Even then until the actual opening ceremony most press was pretty negative.

RWC took "Billy" on a 75 day tour of UK, but it only ever made the local news.

Billy? not Billy Mitchell I take it?

by **LondonTiger** Mon Sep 14, 2015 10:49 am

TightHEAD wrote:But I remember going to my local supermarkets in both 2007 and 2011 and seeing merchandise and supporters shirts, flags, beer etc for sale, so far nothing.

Lots of stuff in my local Tesco, including massive display at entrance.

by **LondonTiger** Mon Sep 14, 2015 10:49 am

Scottrf wrote:The fact that I've been actively looking for a preview show and can't find one less than a week out is poor.

Blame ITV.

by TightHEAD Mon Sep 14, 2015 10:52 am

Where are you based Tiger?

by **LondonTiger** Mon Sep 14, 2015 10:53 am

Now, Cambridge.

by LordDowlais Mon Sep 14, 2015 10:55 am

In the tesco extra in my town there are displays and beers and shirts and all the guff on sale. Mind you, they do that for the 6N as well.

by SecretFly Mon Sep 14, 2015 10:56 am

There can be too much crap before a big event ..sometimes to the extent that you're bored with it before it begins. Rugby isn't trying to compete with Olympics or football - it's still very much a niche. And I think the low key start is better. Better to have someone tune in unawares and see hopefully some good games and wonder what they've been missing. The slow sell rather than the annoying foot-in-doorstepping approach.

by TightHEAD Mon Sep 14, 2015 11:15 am

You right SecretFly there can be too much but even so I can't help but think the build up within local communities was more during the 1991 RWC when the game was amature.

by Poorfour Mon Sep 14, 2015 1:30 pm

LondonTiger wrote:Now, Cambridge.

Well there's your problem, right there! You can't expect sensible behaviour from a town whose students can't even tell what colour blue is.

by aucklandlaurie Tue Sep 15, 2015 8:47 am

I cant believe there has been very little publicity of the Tournament.

Today the Herald had a free 28 page lift out which is excellant.
Apart from Lydia Ko the other day the ABs have been the lead item in all the Tv and radio sports news bulletins, for the last couple of weeks.
The Rugby World Cup channel has been running now for nearly three weeks replaying RWC matchs 24/7. at the moment South Africa v Argentina (2007) is on.
Sky Sports one has not done so much as they have been covering ITM cup and we have one of those games live 6 days a week (Tuesday is the only day we dont have live rugby on TV.).
The Rugby Channel has been trying to cover all aspects of rugby.
New Zealands biggest milk processer is bottling all domestic milk in Black plastic bottles.
Offices/Workplaces are having sweeps and tournament picking competitions.
If you are in New Zealand and you dont know by now that the Rugby World Cup starts this weekend then I daresay you are Deaf, Blind, Dumb and very Stupid.

by SecretFly Tue Sep 15, 2015 9:30 am

Laurie, I was looking at the NZH rugby section a day or so ago.

Boy, the only colour going to this WC seems to be black. I guess it's why New Zealand are New Zealand are the All Blacks - but they're pretty tight about discussing anyone else but themselves!
Maybe I just brought up the wrong section but it all seemed to be dedicated to Black.

by whocares Tue Sep 15, 2015 9:34 am

is there at least a kind of Rugby Village being set up for rugby fans from all around the world to meet , drink and watch games?

by eirebilly Tue Sep 15, 2015 9:34 am

Its getting some coverage in Holland with some games being shown on public TV for the first time ever. Holland may not be a big rugby country and not taking part but they recognise that its a big event and are making the effort.

by dallym Tue Sep 15, 2015 9:40 am

Here in NZ we've got All Blacks microfigures (basically small, lego compatible toys, with horrific heads).
http://www.allblacksmicrofigures.co.nz/
got one of Richie already Very Happy

by Scottrf Tue Sep 15, 2015 9:54 am

whocares wrote:is there at least a kind of Rugby Village being set up for rugby fans from all around the world to meet , drink and watch games?

There is a fanzone in Milton Keynes.

by sad_gimp Tue Sep 15, 2015 9:55 am

whocares wrote:is there at least a kind of Rugby Village being set up for rugby fans from all around the world to meet , drink and watch games?

I'm flying back to the UK to watch the game at the Fan Zone in Richmond. I understand there are a few round the UK.

Really enjoyed the fan zone in Paris under the Eiffel Tower, lots of players mingling. Old Deer Park not as glamorous mind!

by Poorfour Tue Sep 15, 2015 10:22 am

mid_gen wrote:
whocares wrote:is there at least a kind of Rugby Village being set up for rugby fans from all around the world to meet , drink and watch games?

I'm flying back to the UK to watch the game at the Fan Zone in Richmond. I understand there are a few round the UK.

Really enjoyed the fan zone in Paris under the Eiffel Tower, lots of players mingling. Old Deer Park not as glamorous mind!

To a fan steeped in rugby heritage, Old Deer Park is a fair bit more glamorous than the Eiffel Tower. https://en.wikipedia.org/wiki/London_Welsh_RFC#Notable_former_players

by yappysnap Tue Sep 15, 2015 10:40 am

Just walked through Waterloo and although there were signs up they didn't actually give much info to people not in the know.

Probably the biggest problem I have is a lack of build up by ITV it would of been nice to have had a few programmes on the weekend before to gain some interest.

by robbo277 Tue Sep 15, 2015 10:49 am

ITV are probably too busy pushing the X-Factor to give much note to the RWC. I guess they'll push it when it's on, but they haven't generated much excitement.

There's a fanzone in Brighton and the local clubs have had a couple of events on, but I agree it's been low key. There's a couple of banners up in the city where the Christmas lights usually go, but not much. The trouble down here is that there are two games at the Amex in the opening weekend and then not much else, so our part is over quite quickly. Would have liked to see a little bit more to happen before the World Cup so this weekend would be a massive event and then people could attend "get into rugby" events afterwards, but there's not been any real buzz outside of rugby communities.

by GunsGerms Tue Sep 15, 2015 11:09 am

TightHEAD wrote:Does anyone else think the build-up has been poor, I went to the two warm up games in Cardiff and you wouldn't have known the RWC was just around the corner, also being from the West Country I have not seen or heard nothing about the RWC taking place either at my local rugby club or local schools. The Marketing people and the RFU have failed on this wonderful opportunity to celebrate the game across England and the UK as a whole.

Yes I dont think there has been much hype about the WC. This may be because a lot of the games are being staged at football grounds rather than rugby heartlands. Above all though the most irritating thing is that it is oficially the most expensive sporting event ever staged globally. This has priced many of the real die hard fans away.

I am fairly certain that if the IRFU are sucessful with their bid in 2023 they would be a lot more of a party atmosphere.

by screamingaddabs Tue Sep 15, 2015 11:16 am

I'm in Scotland, so not the host nation and a football mad place, and I have seen practically nothing. If you didn't have a direct interest and had gone out of your way to notice you would have no idea the world cup was happening. Admittedly this is Glasgow too, which is particularly bad.

I'd expect maybe a few billboards or whatever, but I've seen nothing.

by TightHEAD Tue Sep 15, 2015 11:35 am

So have the 2015 RWC marketing people failed?

I'm a rugby fan and I know its happening but many people in my office don't have a clue England is less than a week away from hosting one of the worlds biggest sporting events. That to me seems madness but I guess as long as the tills keep ringing the organizers are happy which is totally against the whole point of expanding the game we all love.

by TightHEAD Tue Sep 15, 2015 11:37 am

ITV have been very poor as well.

by RubyGuby Tue Sep 15, 2015 11:38 am

Well we're having a lads n dads curry at the club Friday night and I'll be sporting an England shirt for one night only - No cameras allowed of course - I live in Cornwall

The build up has gone a little under the radar

thumbsup

by wrfc1980 Tue Sep 15, 2015 12:08 pm

There are plenty of fan zones scattered around the UK. My nearest one is Gloucester so will deffo be catching all the England games there.

by PenfroPete Tue Sep 15, 2015 12:28 pm

15 'Official' Fan Zones

https://www.rugbyworldcup.com/fanzones

Got to say, I think It's a slow burner. Not helped down here by the injuries in the warm-up games

by Guest Tue Sep 15, 2015 1:02 pm

Cardiff is being "dressed up" today for the RWC. It is rather late, but I suspect there'll be a fairly big buzz in time for the Wales game on Sunday.

by TightHEAD Tue Sep 15, 2015 1:06 pm

Just went to my local supermarket and saw 6 England helium filled balloons as you walk in, I guess it was for the RWC but that was it.

by HammerofThunor Tue Sep 15, 2015 1:10 pm

I take I'm the only annoyed by the repeated adverts regarding the world cup that have been on for the last few months? I clearly watch too much TV

by RubyGuby Tue Sep 15, 2015 1:27 pm

TightHEAD wrote:Just went to my local supermarket and saw 6 England helium filled balloons as you walk in, I guess it was for the RWC but that was it.

That was the England tight 5 TH talking to Gareth Chilcott

thumbsup

by screamingaddabs Tue Sep 15, 2015 1:47 pm

Got to admit I don't watch ITV (or STV as it is up here) so any adverts by them will have been missed by me.

by RubyGuby Tue Sep 15, 2015 1:51 pm

HammerofThunor wrote:I take I'm the only annoyed by the repeated adverts regarding the world cup that have been on for the last few months? I clearly watch too much TV

by sad_gimp Thu Sep 17, 2015 4:53 pm

At the airport heading back now. Had to supply my own hype as unsurprisingly no-one apart from my Argentinian colleague is even aware there's WC on here!

by RubyGuby Thu Sep 17, 2015 5:15 pm

RubyGuby wrote:
HammerofThunor wrote:I take I'm the only annoyed by the repeated adverts regarding the world cup that have been on for the last few months? I clearly watch too much TV

by Fanster Fri Sep 18, 2015 8:24 am

I think the idea is that starting a 6 weeker with a big bang can burn the interest out early, with the RFU hoping England are going far they are trying to play down the group stages a touch, in a just in cse scenario to start hammering home the mania when and if England get through the group and look toward a decent run.

The WWE has been travelling around though, and on a local level clubs and schools have had a taste of whats to come.

The RWC seems to be more word of mouth than any real hype though.

by donglewood Fri Sep 18, 2015 8:49 am

Hmmm. I was thinking the same thing.

Is England and especially london really a sensible host for the World Cup?

Rugby is seen as a snobs game and no one cares.

Plus london is too expensive for fans and too large and messy to create atmosphere.

Also london is so vast that getting around it to see the games is a nightmare. Twickenham to wembley? Insane. That'll take you a good three hours.

by No 7&1/2 Fri Sep 18, 2015 8:51 am

Makes money, which is the thing for World Rugby.

by screamingaddabs Fri Sep 18, 2015 8:51 am

donglewood wrote:Hmmm. I was thinking the same thing.

Is England and especially london really a sensible host for the World Cup?

Rugby is seen as a snobs game and no one cares.

Plus london is too expensive for fans and too large and messy to create atmosphere.

Also london is so vast that getting around it to see the games is a nightmare. Twickenham to wembley? Insane. That'll take you a good three hours.

by Fanster Fri Sep 18, 2015 8:56 am

dongle

Am pretty sure noone said any of that, not sure who you were thinking the same as?

by SecretFly Fri Sep 18, 2015 9:09 am

The BBC seem to be certainly playing down the hype. Kinda lukewarm stuff on the BBC news this morning when they were talking to some guy about it. "Well, *yawn* okay, enjoy your World Cup" seemed to be the kinda attitude at the end.

I guess that's the dangers now with competing broadcasting outfits. There is so much money involved (too much) that real sour/cool attitudes develop between them. And instead of thinking "This is Our World Cup. It's in England - it's ours. And we're excited too even though we mightn't have the rights". The business tagline can often become less enthusiastic to downplay a competitor's product.

Oh I'm sure the BBC will get into some kind of mood about it if England start doing well. But this idea that Special World Events have become copyrighted Products grows and grows. And some networks that have no rights can often pretend nothing is happening at all in their Nation.

by LordDowlais Fri Sep 18, 2015 9:15 am

Well there have been a record of amount of tickets sold. This WC has sold the most tickets ever apparently, over 2 million sold so I am being told, so there must be a little interest, and celebration.

So there must be plenty people aware of the WC.

by No 7&1/2 Fri Sep 18, 2015 9:16 am

Think it'll start to grow now. The ideal start would be a thrilling to and fro game tonight in the spirit of England France from the 6Ns for the benefit of interest. Think I'd prefer England to just walk in tries as they please and the game to be over as a contest after 15 min though...

by GunsGerms Fri Sep 18, 2015 9:21 am

LordDowlais wrote:Well there have been a record of amount of tickets sold. This WC has sold the most tickets ever apparently, over 2 million sold so I am being told, so there must be a little interest, and celebration.

So there must be plenty people aware of the WC.

There are still tickets on sale for a lot of games. Of course there is a lot of interest but so far the world cup has been more of a corporate function than a celebration of rugby. I think world rugby are partially to blame as they set such a high fee for this world cup but also the RFU and broadcasters could have done a lot more to build excitement.

The most exciting thing I have seen so far is joe.ie's video of the Irish squad dancing.

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